About Us

For the founder, jewellery making has been in his family for more than 40 years. Yet, he decided to become an engineer, only to find himself, unconsciously,  drawn back to the bench! Guess it runs in the family.

Making jewellery was all what he wanted to do. When the first design came to light, it was fun, then beautiful then amazing altogether! Jewellery making became a passion.

Digging into it made it all evolve into a calling. The act of Creating was rewarded with commitment. It was decided: Prime and Pure Australia was born in 2018 but with roots dating back to 1975.

The family still provide support with experiences learnt from all over the world!

Our mission: provide Luxury design, High quality workmanship and maintaining a healthy budget. Our focus is making quality Gold Jewellery accessible to all walks of life. Whether you are just starting your journey or have established yourself, Prime & Pure has beautiful designs for you. Our loyal clients wear our designs close to their hearts and on their hands. They personalize the designs therefor making our jewellery their very own: special and loved.

Imagine giving a bit of your love in an immortal metal.